Marketing Department News

Recent Articles and Events from the Marketing Department

Journal of Marketing Science COB

Marketing Science: Engendering Seller Use of Marketing Tools

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
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Panama & Colombia with CBA 494/GBA 694

Explore International Business in Panama & Colombia with CBA 494/GBA 694 ºÚÁÏ꿉۪s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited.
MSMA Students and Faculty

MS Marketing Analytics Spring 2022 Event

MS Marketing Analtyics dinner with faculty and students
Long Beach Downtown

Long Beach Small Business Monitor 2nd Quarter 2021

2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive"