Marketing Department News
Recent Articles and Events from the Marketing Department
Research on Charitable Giving
Homer, Pamela Miles (2021), 鈥,鈥 Journal of Business Research, 133 (September), 420-431.
Green Marketing Course Student Winners
Winners of Sustainability Showcase Project from Green Marketing
The students are assigned a green marketing plan for a company as their final project and, as part of that, they have to develop 10 indicators that show how the company is 'doing well by doing good.' The next step is to illustrate those 10 indicators in the form of a poster which they must submit to the annual Sustainability Showcase.
The Price of Hope 鈥 Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam
Research is forthcoming in the Journal of Consumer Affairs, the presented PDF file is a Non-technical summary:
(pdf)
Long Beach Small Business Monitor 3rd Quarter 2020 (pdf)
3Q/2020: The Covid-19 Edition II "Where Are We and Where Do We Go From Here?"
