Marketing Department News

Recent Articles and Events from the Marketing Department

PRESIDENT AWARDS

Hieu Nguyen 2024-25 President’s Awards for Outstanding Faculty Achievement

At the COB Hieu has taught at both the graduate and undergraduate levels, and has taken students on study abroad programs to South America, Europe and Asia.
Leveraging Hetrogenious Graph Data for Peer Firms

MKTG Research Seminar Series: May 9

Spring 2025 May 9 Mike Nguyen (Visiting Scholar) The Guest speaker will be Dr. Mike Nguyen, who will discuss Leveraging Heterogeneous Graph Data for Peer Firms and Industry Identifications.
AMA ICC 2025 Highlights Banner

2025 International Collegiate Conference in New Orleans, AMA

At the 2025 International Collegiate Conference in New Orleans, AMA Long Beach had an outstanding experience with several notable achievements:
Mina Ameri Marketing Speaker COB 2025

MKTG Research Seminar Series: April 11 Tipping Design

We study how users tip content creators on digital platforms, leveraging a novel dataset with complete tipping history since the feature's launch. We model tipping decisions as a function of users' beliefs about an evolving tipping norm